Prozac and Paxil †Marketing Research Paper

Prozac and Paxil †Marketing Research Paper Free Online Research Papers Prozac and Paxil Marketing Research Paper â€Å"Depression is a mental condition that changes how you think and feel. It influences your social conduct and feeling of physical well-being.† (Psychology Information Online). Discouragement isn’t an ordinary piece of life; it is connected to changes in your mind brought about by an irregularity of specific synthetic concoctions. Misery influences young people, grown-ups and even youngsters and it is evaluated that â€Å"more than 10 million Americans experience the ill effects of this issue annually† (Marketing Antidepressants: Prozac and Paxil, 2). Realizing that downturn is currently viewed as a condition which needs quick consideration, pharmaceutical organizations have created physician recommended drugs called particular serotonin re-take-up inhibitors (SSRIs) to battle this issue. The significant inquiries I might want to address here would it say it is; is clear that these conditions have been existing for quite a while, how was it being treated previously? Has this condition been misrepresented by producers of medications, for example, Prozac and Paxil? Prozac: Prozac which was intended to address compound uneven characters brought about by an absence of serotonin, joined the market in 1988 and by 1992 deals had arrived at 10 million every year. The accomplishment of this medication is halfway because of the viable promoting and publicizing systems. Salespersons were made mindful of current mental practices and advertised the medication to significant therapists. In endeavors to expand deals, the medication was later advertised to general professionals and essential doctors. The executives further expanded deals by teaching specialists on the best way to analyze sorrow and to wipe out generalizations about this issue. Notices about the miracles of the medication were ran during hours when it was accepted progressively discouraged people, explicitly ladies, saw TV. The press contributed enormously to the drug’s accomplishment by featuring it as a marvel medication and supernatural occurrence pill. A book distributed by Kramer revealed that â€Å"the medicate not just rewarded sorrow it likewise changed personalities† (Marketing Antidepressants: Prozac and Paxil, 5). Albeit intended to nipple misery, Prozac is being utilized to treat eating, smoking, bulimia and other comparable issue. Paxil: Paxil was structured as an option in contrast to Prozac anyway in 1999, it got FDA endorsement to be utilized as a treatment for Social uneasiness issue (SAD). â€Å"This is a sickness which is accepted to influence roughly 3.7% of the American grown-up populace and side effects incorporate tension, alarm assaults and complete evasion of situations†. For Prozac’s advertisers, this was an essentially new market and advertisers realized that deals relied upon their capacity to make open attention to the turmoil. Like Prozac, advertisers utilized methodologies, for example, â€Å"educating columnists, buyers and doctors about the infection and its treatments† (Marketing Antidepressants: Prozac and Paxil, 7). These open mindfulness crusades caused a large number of notices all through different mediums and included patients who professed to be experiencing this issue. The executives centered a direct-to-shopper publicizing effort which featured the confusion rather t han the pill. One of every 10 American ladies takes an upper medication, for example, Prozac, Paxil or Zoloft, and the utilization of such medications by all grown-ups has about significantly increased in the most recent decade, In 2002, more than one of every three specialists office visits by ladies included a remedy for an energizer, (Antidepressant Use By U.S. Grown-ups Soars). The interest for such medications are so high one needs to consider how powerful right? Are there any reactions? In the event that so how genuine right? So as to respond to these inquiries we should take a gander at the upsides and downsides of utilizing these antidepressants: Qualities of Prozac and Paxil Hard to overdose on the medication and was in this way sheltered in the possession of self-destructive patients Simple to direct and presented less genuine reactions than existing brands Positive picture: the executives had the option to situate Prozac close by across the nation endeavors to reduce expenses. Positive informal exchange and input about the medications Backing from significant media houses They were viewed as marvel drugs for rewarding different issue Right market division, powerful advertising methodologies and open mindfulness battles. Paxil was the principal prescription to win U.S. endorsement for SAD. The producers of Paxil converged with GSK to turn into the world’s biggest pharmaceutical organization Shortcomings of Prozac and Paxil SSRIs didn’t work for everybody, in actuality just about 60% of patients reacted to Prozac Patients experienced issues in enduring reactions Medications had not been tried on youngsters during clinical preliminaries Chances of Prozac and Paxil Promoting rules were increasingly adaptable and organizations could exploit the capacity to air communicate notices. Dangers of Prozac and Paxil Reports and books were composed session the advantages and threats of Prozac Rivalry †there were existing rivals in the market, for example, Zoloft, and Celexa Pundits were insulted about direct-to-shopper promoting and fought that advertising data was misdirecting. Issues: Regardless of SSRIs various advantages to patients, to be specific Prozac and Paxil, these medications were likewise confronted with a few issues including: With Prozac’s patent going to lapse, Eli Lilly (Prozacs producer) and Glaxo Smith Kline (Paxils maker) expected to conclude how to react to the presentation of conventional Prozac into the market Worries that Americans were abusing and overmedicating themselves with these items. An expected measure of 28 million Americans consumed these medications, while it was evaluated that solitary 10 million were experiencing melancholy (Marketing Antidepressants: Prozac and Paxil 9) Worries that these medications were not being utilized appropriately A lot of these medications were endorsed to patients younger than 18 What are the good and moral concerns related with utilizing SSRIs. Examination In January, Leuchter distributed an examination in the American Journal of Psychiatry, in which he followed a portion of the cerebrum changes related with medications, for example, Prozac and Effexor. He looked at the cerebrum changes in patients on fake treatments and was stunned to locate that a considerable lot of them had changes in similar pieces of the mind that are thought to control significant features of state of mind. In research accomplished for a preliminary to decide the adequacy of SSRIs in comparism to natural cures, discoveries uncovered that a home grown cure St. Johns Wort completely restored 24 percent of the discouraged individuals who got it, Zoloft relieved 25 percent yet the fake treatment completely relieved 32 percent. (Against Depression, a Sugar Pill Is Hard to Beat). What does this exploration demonstrate? Would it be able to be conceivable that downturn is more a perspective than a confusion? We realize that one of the significant concerns is Americans abusing and overmedicating themselves with these SSRIs. Numerous reports have related the execution of genuine wrongdoings with the utilization of antidepressants. On account of Andrea Yates, who experienced post pregnancy anxiety, she was treated with Wellbutrin, Effexor and Haldol years before she executed her five kids. As indicated by Bruce E. Levine, Ph.D., creator of Commonsense Rebellion†, â€Å"the mix of medications that Yates apparently took, especially on the off chance that she was taking them simultaneously, may well have been a solution for a grievous maniacal break.† (Depression is a decision) Despite the fact that SSRIs have not been tried on youngsters, it is continually being utilized to treat melancholy among kids. A stunning disclosure was made when an investigation was led among kids with misery who were known to have carried out genuine criminal acts. â€Å"Fifteen-year-old Shawn Cooper terminated on understudies and secondary school staff in Notus, Idaho in April 1999, He was taking a SSRI. Thirteen-year-old Chris Fetters of Iowa was on Prozac when she murdered her preferred auntie. Kip Kinkel, a 15-year-old, first shot his folks, at that point slaughtered two and injured 22 individual understudies at Thurston High School in Oregon. He too was taking Prozac. In September 1999, while on Prozac, Buford ONeal Furrow, Jr. terminated 70 rounds at the North Valley Jewish Community Center in Los Angeles injuring 5 individuals. Jeff Weise portion of Prozac had recently been expanded to 60 mg every day when he terminated on a school in Red lake, Minnesota. The report addit ionally expressed that since 1998, eight of the thirteen school shooters were on mental drugs.† (Why Kids Kill? Prozac And Alternatives) With this kind of data this inquiry is reasonable; did the medications cause the viciousness? In the event that so for what reason are they being recommended and sold. Regardless of these examination discoveries, â€Å"In 2003, Canadians burned through fifteen billion dollars on professionally prescribed medications, an expansion of 14.5% more than 2002, while the utilization of such medications by Americans has almost significantly increased since the last decade.† (Psychology Information Online) I am left to ponder, what is the purpose behind this developing increment in antidepressants? Is it fitting or reasonable? Why aren’t non-sedate options that address the passionate trouble of patients, for example, work out, backing, psychotherapy, and healthful enhancements, being bolstered, financed and organized by specialists and the legislature? In an examination investigating the impacts of high-impact exercise and Zoloft on gloom, Blumenthal et al, found that four months of treatment practice was identical to 1 portion of prescription in lessening significant sorrow among more established individuals. (impacts of activity and preparing on Older Patients) In the wake of stepping through the self exam for social Anxiety Disorder, (informative supplement 1), the outcomes demonstrated that I was not experiencing this malady, anyway I know whether I’d stepped through this examination 10 years prior, the outcomes would be the inverse. Iâ

Conflicts of Sects, Cults and Religious Movements

How does the media impact our self-perception? In what structures, does the media impact our recognitions about our body? These were simply the two inquiries that I posed so as to do the exploration paper and the board conversation. As I would like to think, I would concur that the media does impact and elevate ladies and men to accept that the culture’s norms for self-perception are perfect. Subsequently, the expressions, â€Å"thin is in† and â€Å"the impeccable body† are two instances of â€Å"eye-catching† features that I saw in numerous ladies magazines. I discovered that the media impacts us through TV, design and wellbeing magazines, music recordings, film, plugs, and different commercials. Tragically, therefore, this rehashed introduction, the â€Å"thin† perfect, can lead numerous little youngsters in activating dietary issues, gloom, low confidence, stress, and self destruction. In the wake of procuring this pertinent data, I chose to con centrate my exploration on what sort of media impacts grade younger students and the pre-adult adolescent. The three focal sorts of media that I found that did in fact impact self-perception are: Fashion magazines, well known top-models and on-screen characters, and high school or youthful grown-up ladies in the music business. As indicated by the Seretean Center for Health Promotion, † the term, â€Å"body image† has been authored to portray a person’s inward feeling of fulfillment or disappointment with the physical appearance of her/his body.† (From The Wellness Column, April 1, 1996.) In my examination, I found that numerous little youngsters are disappointed with their bodies and numerous â€Å"strive† to resemble the â€Å"waif-thin† models or on-screen characters one sees on TV or in design magazines. There was a ton of data and realities on body and picture that I found on the Internet. Notwithstanding, one site, Just Think Foundation, upheld my conviction that the media, magazines specifically, do surely impact little youngsters to be â€Å"thin† so as to be famous and lovely in our general public. For instance, I was in frightened to discover that â€Å"eighty percent of 10-year-old American young ladies diet; in excess of 5,000,000 Americans experie nce the ill effects of dietary problems and 90% of those are immature and youthful grown-up ladies; the main enchantment wish for little youngsters age 11-17 is to be more slender; and among basic and secondary school, the level of young ladies in the U.S. who are â€Å"happy with the way I am† drops from 60% to 29%.† (from Just Think Foundation) These realities wereâ from the JTF’s Body Image Project aggregated by Jean Holzgang that is a mindfulness crusade on self-perception. In design magazines, numerous little youngsters see â€Å"waif-thin† models like Kate Moss who is one of many top models that unfortunately speaks to the â€Å"perfect† self-perception that young ladies are endeavoring towards. Lamentably, numerous high schooler young ladies don't comprehend that looking precisely like their preferred supermodel is unreasonable. Truth be told, concerning the supermodel photographs, many are modified before they are printed out, the â€Å"fashion clothes† are frequently channel taped to improve fit, numerous imperfections are secured or adjusted, there is at any rate two inches expelled from the thighs, and the normal style model gauges 23-25% not exactly the normal lady. This so as to make that â€Å"ideal† or â€Å"perfect† self-perception everybody is taking a stab at and tr agically biting the dust for. This impulse to be â€Å"thin† has driven numerous little youngsters to have a negative self-perception that hazardously makes ready to dietary issues, for example, Anorexia and Bulimia, with the goal for them to accomplish their longing for slimness. In TV and films, numerous high schooler young ladies watch and watch these on-screen characters, for example, Calista Flockhart, Courtney Cox, Jennifer Aniston, Gweneth Paltrow, Lara Flynn Boyle, and numerous other people who have appeared to have went from a â€Å"average† weight to a â€Å"sickly, demise look†. This is by all accounts setting a risky pattern for the American culture, especially ladies and little youngsters. Truth be told, there are unlimited pictures of dainty ladies on TV, in motion pictures, in ladies and men’s magazines and in plugs. For example, these â€Å"Hollywood job models† do greatly affect youthful watchers and numerous guardians are extremely stressed that their girls are attempting to copy their preferred stars. As indicated by Adrienne Ressler, self-perception expert at the Renfrew Center in Coconut Creek, Fla., â€Å"For young people, the perfect for the individual they need to be the point at which they grow up is either a famous actor, TV entertainer or supermodel, and the accentuation is particularly on outer appearance. Our patients would kick the bucket and for all intents and purposes never really like Calista Flockhart.† ( People, 10-18-99) In the music business, the most well known media impact is the music video and the kinds of design slants the entertainer shows in front of an audience. The most mainstream youthful grown-up entertainer is high schooler sensation Britney Spears. This really, youngster is just 17 years of age and as of now has hugy affected the adolescent young ladies. For instance, as of late, Miss Spears was on the front of Rolling Stone magazine and she worked up contention when it seemed to resemble the artist hadâ breast improvements or just, bosom in serts. (In all decency, I didn't get an opportunity to see that front of Rolling Stone.) Miss Spears has denied the bosom embed charge and is cited as saying; â€Å"her mother would murder her on the off chance that she had such an operation.† In any case, I read that numerous fans accept that she looks unique in relation to her first video, Baby One More Time, with her most recent, Sometimes, in that her bosoms do seem as though they were precisely upgraded. This talk has a lot of guardians stressed that their own little girls should imitate the adolescent pop icon since she is advancing the â€Å"ideal image† of a little youngsters body. Another case of a â€Å"music video† picture is Victoria Beckham (Posh Spice) of the notable Spice Girls. She was viewed as a â€Å"head-turner† in light of her shapely great looks and creator garments. Thus, realize one would have thought of her as over-weight or excessively thrilling, yet at an ongoing Fashion party, numerous spectators were dazed to see â€Å"Beckham’s sticking ribs and collarbones† that kindred visitors answered, â€Å"She certainly looks like she’s had an emotional weight loss.† (People, 10-18-99) These two models in addition to the many others I have perused my examination, have permitted me to reach the resolution that, a large number of Hollywood’s most striking on-screen characters and entertainers have become accomplices in the â€Å"thin is in† look in this industry. As I would like to think, this is extremely upsetting and exceptionally hazardous for some little youngsters who admire these ladies as â€Å"Role all in all, I trust that T.V., magazines, music recordings, plugs, retail locations and different mediums understand that there are ladies of every single distinctive shape and sizes, there is a higher level of ladies that are normally a normal size of 12 and there is proof that a lesser level of ladies who are a size 2 to 4. Lamentably, it is the size 2 to 4 ladies who are being perceived as the â€Å"ideal† self-perception in our general public. Besides, I would prefer to have more ladies like Kate Winslet, Rosie O’Donnell, Emme, and numerous other â€Å"average† ladies on the fronts of well known magazines and in TV. These are the â€Å"true job models† for me, the ones who elevate solid approaches to get thinner, elevate sound approaches to such as yourself for what your identity is, and not advance the unf ortunate â€Å"body image† that engages our psyche

Laws and Legislation Essay

Fundamental standards: The Act sets out the general rules that businesses have towards representatives, and workers need to themselves and to one another . These rules are set in the Act by the standard of so far as is sensibly practicable. As it were, a business doesn't need to take measures to stay away from or lessen the hazard on the off chance that they are actually unimaginable or if the time, inconvenience or cost of the measures would be horribly unbalanced to the hazard. This likewise incorporates and compulsory preparing that must be finished before starting in the work place i.e Moving and taking care of. Impact in my own activity job: In my activity job I allude to this demonstration day by day as I persistently hazard evaluate any kind of circumstance and guarantee I cling to this demonstration consistently by guaranteeing that I don't put myself or others at any hazard. With new staff individuals, I guarantee that they are assigned a spot on the following Moving and Handling course and guarantee that they are not working with any occupant that may incorporate utilizing lifts and so on. Control of substances unsafe to wellbeing guideline 2002 COSHH is the law that expects bosses to control substances that might be risky to wellbeing. This can be forestalled by discovering what the wellbeing risks are by reaching the organization of any cleaning item and so forth and increasing an information sheet for this. concluding how to forestall mischief to wellbeing by finishing a hazard appraisal for each cleaning item according to the Data Sheet. giving control measures to decrease damage to wellbeing. In the wake of finishing the hazard evaluation, conclude whether to utilized the item. ensuring they are utilized by including approaches to forestall i.e skin contact with a dangerous substance and ways this can be settled if this happens. Guaranteeing that all hazard evaluations are checked on consistently. Impact in my own activity job: Again I utilize this in my consistently working life as I guarantee that all cleaning items have information sheets and no item that has not been chance surveyed is utilized. I likewise guarantee that no sanitizer items are utilized in the inhabitants own homes. I additionally guarantee that the hazard evaluations are checked on at regular intervals. RIDDOR guidelines 1995 Fundamental Principles: This guideline expects managers to report work related wounds that bring about at least 3 days off work. Additionally the business must report and flare-up of ailment or infection in the working environment. This is as per the Health and Safety at work Act 1974. This helps the Health and Safety Executive to research and discover methods of forestalling working environment wounds. Impact in my activity job: I use information on this guideline all the time in my everyday activity. As a senior help specialist I guarantee that any injury continued in accurately reviewed and answered to the right individuals. Individual Protective Equipment at work guideline 1992 The Personal Protective Equipment at Work Regulations 1992 spread gear planned to be utilized by an individual at work that requires insurance against wellbeing and dangers. This incorporates defensive apparel (for example overalls, weatherproof dress, gloves, security footwear) just as hardware, for example, defensive eyewear and wellbeing outfits. Impact in my activity job. I use PPE consistently in my activity as I am required to do individual consideration on administration clients. This is to shield myself from any wellbeing and dangers e.g slipping on floors, cutting myself, cross tainting. I likewise guarantee that all help laborer utilize PPE where appropriate. The Data Protection act 1998 The reason for the Act is to secure the rights and protection of people, and to guarantee that information about them are not accumulated without their insight and are picked up with their assent at every possible opportunity. The Act covers individual information identifying with living individuals. There are 8 fundamental standards to this demonstration which are: 1. Individual information will be handled decently and legitimately 2. Individual information will be gotten uniquely for a predefined and legal reason or purposes, and will not be additionally handled in any way contrary with that reason or purposes 3. Individual information will be satisfactory, pertinent and not exorbitant according to the reason or purposes for which they are handled. 4. Individual information will be precise and, where important, stayed up with the latest. 5. Individual information prepared for any reason will not be saved for longer than is essential for that reason 6. Individual information will be handled as per the privileges of information subjects under the Data Protection Act 7. Suitable specialized and hierarchical measures will be taken to forestall the unapproved or unlawful preparing of individual information and the unplanned misfortune, obliteration of or harm to individual information. 8. Individual information will not be moved to a nation or region outside the European Economic Area except if that nation or region guarantees a sufficient degree of security for the rights and opportunities of information subjects comparable to the preparing of individual information. ( Taken from www.soac.co.uk) Impact in my own activity job. I utilize this in my everyday activity as I guarantee that myself and all staff maintain classification consistently. I guarantee that records beloning to the administration client are kept in their own homes and just them and any huge others approach them. I additionally guarantee that all staff including myself record any information with respect to the occupant unmistakably and really, and again this is kept in the inhabitants own home. SSSC Codes of training. The Code of Practice for Social Service Workers depict the norms of expert lead and practice expected of social help laborers as they approach their every day work. They portray that obligations if the business towards the representative and the duties of the worker themselves. Impact in my own activity job I persistently change these codes of training and hold fast to them in my everyday life. I guarantee that all help laborers that I manage have a decent information on these and furthermore urge them to ceaselessly modify them to increase an information on these. My manager guarantees that I have all the obligatory preparing that I have to empower me to complete my business as well as could be expected and with the information and abilities to act in a worthy manner. National consideration Standards. These are gauges set by the legislature to guarantee that all people in care can lead a satisfying life. The 6 principles are: Decision Nobility Security Correspondence and Diversity Acknowledging Potential Impact in my own activity job I utilize these principles to impact the manner in which I bolster my inhabitants. As I work in a bolstered living help, it is anything but difficult to become insitutionalised by ‘doing everything’ for the inhabitant. By following the 6 primary standards I guarantee that the occupant can so as much as possible themselves. I bolster them to set objectives for themselves and bolster them in their everyday life. The Disability Discrimination act 1995 The Disability Discrimination Act 1995 intends to end the separation that faces numerous individuals with incapacities. It presently gives individuals with inabilities rights in the regions of: business  education  access to products, offices and administrations, including bigger exclusive hangouts and transport administrations purchasing or leasing area or property, including making it simpler for individuals with incapacities to lease property and for inhabitants to make handicap related adjustments elements of open bodies, for instance giving of licenses The enactment requires open bodies to advance fairness of chance for individuals with handicaps. It additionally permits the administration to set least gauges so individuals with incapacities can utilize open vehicle effectively (taken from www.nidirect.gov.uk) Impacts in my own job: I constantly hold fast to this demonstration in everyday life. I bolster occupants to pick up work and disclose their own privileges to them so that on the off chance that they experience any issues e,g accessing some place, at that point I will assist them with taking the means required to change something and to have the option to have simple access anyplace. The Mental Health act 2003 This demonstration covers people with emotional wellness issues who may should be admitted to clinic because of medical issues that may not be regarded as critical to that person because of their psychological well-being issues. This should be possible without wanting to on the off chance that it in the people eventual benefits. Impact in my own activity job. As I work with two or three people with emotional well-being issues I know about this demonstration and if that individual is enduring in any capacity whatsoever, I will guarantee that I contact the important people to guarantee the wellbeing of the inhabitant is to my greatest advantage. Grown-ups with inadequacy act 2000 This guide diagrams who the Act can help and the courses of action that can be set up to give others power to act or settle on choices for somebody who needs ability to do as such for him/herself. It clarifies what is implied by ‘incapacity’ and sets out the standards to be trailed by everybody who is approved to follow up for the benefit of somebody with insufficiency. Impact in my activity job I don't straightforwardly utilize this in my activity job yet I am mindful of this as there are a few people who are esteemed to not have limit and they have relatives who are government assistance watchman and furthermore monetary nominees. I am mindful the individual designated as government assistance gatekeeper can settle on choice about that people life, wellbeing and so on far beyond that person as long all things considered in the people eventual benefits. Open administrations change act 2010 This demonstration guarantees that all administered care organizations are examined by the SCSWIS to guarantee that all privileges of people in our consideration are maintained. Impact in my activity job This impacts me in my activity job every day as, as an organization we endeavor to better ourselves persistently and chip away at improving our administration that we convey in adherence to the latest assessment by SCSWIS. When there is an investigation I have inclusion with this by either filling in staff surveys, supporti

What Executives need to know about the fourth industrial revolution

By Mike Grandinetti, Global Professor of Innovation, Entrepreneurship Marketing at Hult International Business School (MBA, Yale) Business Disruption is not new. We’ve been observing its effects for decades. In the U.S., 50% of companies that had previously achieved Fortune 500 status prior to Year 2K have lost that prestigious designation. How Industry 4.0 will be a disruptive innovation Since we entered the â€Å"Era of Accelerated Disruption† beginning in 2006, executives now understand just how powerful and relentless this trend has become. With the introduction of the iPhone, Facebook and Uber, GitHub, Palantir and Hadoop—all within a two year period—we reached an inflection point, driving an accelerated rate of change. Each of these technologies has had massive disruptive power. As a result, Blackberry, Nokia, Yahoo!, and countless others now, or soon will, appear in the â€Å"Financial Obituaries†. It’s the issue that keeps executives awake at night. Today, we’re approaching an even more significant inflection point. Additive manufacturing, robotics, VR/AR, UAVs and driverless vehicles capture the public imagination, but their disruptive power is poorly understood by the majority of senior executives. As the 4th industrial revolution spreads globally, we’ll see business disruption accelerate faster than can be imagined. It is certain to be the most disruptive period in the history of business. Major threats facing Executives from the Cloud and CyberSecurity Disrupt or be disrupted. Business as usual leads to certain failure. Leaders must take a comprehensive, adaptive, and courageous approach in order to thrive in the Industry 4.0 Era, especially when it comes to harnessing the pervasive presence and power of the Cloud and the escalating challenges and threats around CyberSecurity. Executives must realize that: the Cloud literally connects everything, from traditional connected devices such as smart phones, tablets, and servers, to Industry 4.0 technologies such as sensors, robots, 3D printers, and â€Å"smart† cars; as a result, there has been a huge shift in the â€Å"intelligence† of these hyper-connected devices, where they can increasingly â€Å"think† on their own. This has driven the shift from the era of programmable computers to the era of cognitive, connected devices. Similar to Metcalfe’s Law, the value of this hyper-connected Cloud grows at a rate proportional to the square of the number of connected devices, dramatically amplifying the power of each connected device individually and the entire â€Å"Cloud† collectively. Business models that leverage the flow of real-time intelligence through the Cloud will dominate: Think of Tesla’s â€Å"recall†Ã¢â‚¬â€which only required a software update sent to all of their vehicles around the globe to instantaneously fix a problem with their vehicles’ low ground clearance—radically different than that of Toyota or GM, who have to have every single car brought to a dealer for physical repair and service. Similar to the war on terror, the CyberWar will be ongoing. It’s the cost of living in a hyper-connected, â€Å"always on† world. The Internet Storm Center identifies new security threats daily—and this trend is only going to accelerate. For example, the exponential rise of ransomware attacks has grown, partly because of the emergence of crypto-currencies like Bitcoin, which enable the Cyber Thief to remain anonymous. Persistent vigilance will be required to protect customer privacy, organizational IP, business processes, and trade secrets. The U.S.’s approach to Technology 4.0 The US approach relies on the private sector to invest in innovation. Privately funded investments include: Corporate RD: internal investments in new technologies Corporate MA: acquisitions of startups Open Innovation: collaboration through hackathons, open source projects, etc. Early Stage Venture Capital: investing in entrepreneurs Corporate RD investments Uber Advanced Technology Group (ATG). It focuses on self-driving technologies, mapping, and vehicle safety, with a mandate to develop long-term technologies that advance Uber’s mission of bringing safe, reliable transportation to everyone, everywhere. GE’s RD Lab in Niskayuna, NY, focuses on additive manufacturing. 3D Printing has radically transformed the time it takes for GE to manufacture jet engines, enabling them to create and test many iterations of critical jet engine parts in two weeks, vs. the previous two-plus years. Corporate MA Uber acquired  autonomous vehicle driverless truck startup Otto for $680 million, as they continue to move beyond their core ride-sharing market. GE acquired 3D Printing companies SLM Solutions Group and Arcam AB for a combined value of $1.5B USD. Open Innovation Uber partnered with global auto-makers Toyota, Volvo, and Ford to develop driverless technology. GE runs hackathons to invent and design new products, supplementing the work of its own engineering teams, attracting hundreds to thousands of global applicants. Corporate and Traditional Venture Capital GE Ventures invests in Cloud Infrastructure, the Data Value Chain, Cyber Security startups. They first invested in, and then GE acquired, startups Bit Stew Systems and Wise.io to expand its Predix platform for industrial internet applications. If you would like to find out more about Hult’s global business programs,  download a brochure here. Originally published in Italian in the April issue of Harvard Business Review Italy Download the Italian version, republished online by Accenture, here. Mike Grandinetti is  Global Professor of Innovation, Entrepreneurship Marketing at Hult International Business School. He teaches to EMBA, MBA, and Masters students  across  Hults London, Boston, San Francisco, Dubai, and New York campus locations as well as being Chief Marketing and Strategy Officer of Reduxio, a venture-capital backed advanced technology startup. He has an MBA from Yale School of Management and a Bachelor in Mechanical and Aerospace Engineering from Rutgers. Step up your game with executive education at Ashridge agile business school. To find out more, take a look at our blog Career mapping: How to become an executive in the next 5 years, or firm up your exec career footing with a Masters in International Business from Hult. Download a brochure or get in touch today to find out how Hult can help you learn everything about the business world, the future, and yourself. Hult Rotation offers you a chance to study in a truly global way. Our rotation program allows you to study and be immersed in some of the finest cities in the world. 📠¸: @jasminmanzano . Hult Rotation offers you a chance to study in a truly global way. Our rotation program allows you to study and be immersed in some of the finest cities in the world. 📠¸: @jasminmanzano . Each year, Hult seeks to enroll a talented and ambitious incoming class from all over the world. We look for diverse students with a wide range of experiences, perspectives, and interests—students who will thrive in our unique educational atmosphere. Are you ready for a truly global experience? 📠¸: @iambrunadiniz . Each year, Hult seeks to enroll a talented and ambitious incoming class from all over the world. We look for diverse students with a wide range of experiences, perspectives, and interests—students who will thrive in our unique educational atmosphere. Are you ready for a truly global experience? 📠¸: @iambrunadiniz . We’re excited to start 2020 on a ranking high! Hult is proud to have been placed #28 in Poets Quants 2020 rankings for Best Undergraduate Business Schools in the US. Taking a huge leap of 32 places from our 2019 position, we’re also very happy to have secured top positions in key categories like: life-changing experience, practicality of the degree, and global immersion. . With five global campuses, a student body of over 130 nationalities, and a learn-by-doing approach—Hult offers a student experience like no other. . We’re excited to start 2020 on a ranking high! Hult is proud to have been placed #28 in Poets Quants 2020 rankings for Best Undergraduate Business Schools in the US. Taking a huge leap of 32 places from our 2019 position, we’re also very happy to have secured top positions in key categories like: life-changing experience, practicality of the degree, and global immersion. . With five global campuses, a student body of over 130 nationalities, and a learn-by-doing approach—Hult offers a student experience like no other. . â€Å"I’m from an engineering background and needed a whole new skill set for the industry I wanted to switch to. I learned a lot about myself and how I deal with being out of my comfort zone. I learned both soft and hard skills, from how to work in very diverse teams to key accounting metrics and strategy. I was surprised by how weak I was at certain tasks in English or how strong I actually was in other areas. Hult gave me opportunities to try new things and meet people from places I never thought I would have friends. . My internship experiences gave me the chance to broaden my view of different cultures and different companies. I had the opportunity to work and live with people whose values differed from people in my home country. I thought that this would be difficult, but it gave me the chance to reflect on my own values and assess if they were a result of my home country environment or if they were intrinsically mine. . Diederick ter Kulve (@diederick.terkulve) Netherlands Masters in International Business . â€Å"I’m from an engineering background and needed a whole new skill set for the industry I wanted to switch to. I learned a lot about myself and how I deal with being out of my comfort zone. I learned both soft and hard skills, from how to work in very diverse teams to key accounting metrics and strategy. I was surprised by how weak I was at certain tasks in English or how strong I actually was in other areas. Hult gave me opportunities to try new things and meet people from places I never thought I would have friends. . My internship experiences gave me the chance to broaden my view of different cultures and different companies. I had the opportunity to work and live with people whose values differed from people in my home country. I thought that this would be difficult, but it gave me the chance to reflect on my own values and assess if they were a result of my home country environment or if they were intrinsically mine. . Diederick ter Kulve (@diederick.terkulve) Netherlands Masters in International Business . Say a big hello to our Bachelor of Business Administration program cover star, Elisa Orus Plana âÅ" ¨ . â€Å"I’m excited for the future—especially that I cant predict whats going to happen. Maybe Ill end up in Mexico working for a trading company or maybe in Africa, developing my own business. Everything is possible, and the options are constantly changing. I love the idea that Im never going to be stuck doing the same job until the end of my life if I dont want it to be like this. . Hult really supports me and my ambitions and truly believes that we deserve to be considered as professionals as well as students. Here, I get to express not just my opinions but all elements of myself. From my creative side with the Fashion Society to my finance and business sides in Trading Club and the Management Consulting Club. We get a different type of learning here. Not just essential knowledge and theory, but practical skills and mindset. The school is always evolving. We’re encouraged to innovate and to always look for new ways of doing traditional things. We learn how to be more confident and become aware of how we can impact our environment. The school aims to help you become a better version of yourself and to stand out from the crowd.â€Å" . Elisa Orus Plana French Bachelor of Business Administration Class of 2021 Say a big hello to our Bachelor of Business Administration program cover star, Elisa Orus Plana âÅ" ¨ . â€Å"I’m excited for the future—especially that I cant predict whats going to happen. Maybe Ill end up in Mexico working for a trading company or maybe in Africa, developing my own business. Everything is possible, and the options are constantly changing. I love the idea that Im never going to be stuck doing the same job until the end of my life if I dont want it to be like this. . Hult really supports me and my ambitions and truly believes that we deserve to be considered as professionals as well as students. Here, I get to express not just my opinions but all elements of myself. From my creative side with the Fashion Society to my finance and business sides in Trading Club and the Management Consulting Club. We get a different type of learning here. Not just essential knowledge and theory, but practical skills and mindset. The school is always evolving. We’re encouraged to innovate and to always look for new ways of doing traditional things. We learn how to be more confident and become aware of how we can impact our environment. The school aims to help you become a better version of yourself and to stand out from the crowd.â€Å" . Elisa Orus Plana French Bachelor of Business Administration Class of 2021"> During the final days of 2019, you probably reflected on what you’ve accomplished this year—and even this decade—and what you’d like to achieve in 2020. Let us know in the comments below. During the final days of 2019, you probably reflected on what you’ve accomplished this year—and even this decade—and what you’d like to achieve in 2020. Let us know in the comments below. â€Å"The first time we did group work on the program, I went head-to-head with a colleague. It taught me a lot about how I see people, how people see me, and how conflict can be resolved in a kind and productive way. The best feedback you get, when delivered constructively, is the most critical because it really feeds into how you lead. I’ve completely reversed my leadership style—the result is so much richer and more powerful when you lead from behind and lead with strength. . Studying in tandem with working, whilst challenging, gave me the perfect platform to directly apply learning concepts into my business environment, the competitive landscape, and the real-estate industry as a whole. When I started the program, I was very happy in my corporate role. But my courage and aspirations grew to the point that I took on a whole new direction. Having my career coach, Joanna, as a sounding board allowed me to really be strategic and get to know myself. She coached me thro ugh all the interviews, the research, and the questions. It went in parallel with what I was doing academically and after six months everything just clicked. . I went into the EMBA knowing I had nothing to lose and I’ve come out with everything. Great strength, global friends, amazing learning, mentors from professors, a job I love, and the knowledge that I can set my mind to achieve anything and with the right support and resources I’ll get there.† . Kashani Wijetunga British, New Zealand Sri Lankan Associate Director Senior Strategy Consultant CBRE EMBA Class of 2019 . â€Å"The first time we did group work on the program, I went head-to-head with a colleague. It taught me a lot about how I see people, how people see me, and how conflict can be resolved in a kind and productive way. The best feedback you get, when delivered constructively, is the most critical because it really feeds into how you lead. I’ve completely reversed my leadership style—the result is so much richer and more powerful when you lead from behind and lead with strength. . Studying in tandem with working, whilst challenging, gave me the perfect platform to directly apply learning concepts into my business environment, the competitive landscape, and the real-estate industry as a whole. When I started the program, I was very happy in my corporate role. But my courage and aspirations grew to the point that I took on a whole new direction. Having my career coach, Joanna, as a sounding board allowed me to really be strategic and get to know myself. She coached me thro ugh all the interviews, the research, and the questions. It went in parallel with what I was doing academically and after six months everything just clicked. . I went into the EMBA knowing I had nothing to lose and I’ve come out with everything. Great strength, global friends, amazing learning, mentors from professors, a job I love, and the knowledge that I can set my mind to achieve anything and with the right support and resources I’ll get there.† . Kashani Wijetunga British, New Zealand Sri Lankan Associate Director Senior Strategy Consultant CBRE EMBA Class of 2019 . â€Å"It was now or never. I knew that I’d have likely stayed in my neighborhood for years to come if I didn’t take this opportunity. I’d not lived or studied outside of the U.S. before. So I left my job as a global strategist at an advertising agency and moved halfway around the world. I’ve come back a more culturally aware, well-versed person. I’ve realized that everything is a learning experience and an opportunity for growth. Ill definitely carry this mindset with me into the future. Technology and social media allow us to be different people in several places at once. Im excited to see how I can establish myself in whatever city Ill be lucky enough to call home and still maintain deep connections with people all over the world. I’m inspired by my classmates every day. Hearing some of their life stories and how getting this degree fits into their greater mission has been very humbling. My biggest challenge has been finding the ‘right’ path for me. There have been rooms Ive felt like I shouldnt be in, but now Im proud to feel as though I truly belong, wherever I am.† . Dwayne Logan, Jnr. American MBA Class of 2019 . â€Å"It was now or never. I knew that I’d have likely stayed in my neighborhood for years to come if I didn’t take this opportunity. I’d not lived or studied outside of the U.S. before. So I left my job as a global strategist at an advertising agency and moved halfway around the world. I’ve come back a more culturally aware, well-versed person. I’ve realized that everything is a learning experience and an opportunity for growth. Ill definitely carry this mindset with me into the future. Technology and social media allow us to be different people in several places at once. Im excited to see how I can establish myself in whatever city Ill be lucky enough to call home and still maintain deep connections with people all over the world. I’m inspired by my classmates every day. Hearing some of their life stories and how getting this degree fits into their greater mission has been very humbling. My biggest challenge has been finding the ‘right’ path for me. There have been rooms Ive felt like I shouldnt be in, but now Im proud to feel as though I truly belong, wherever I am.† . Dwayne Logan, Jnr. American MBA Class of 2019 . Happy New Year, Hultians! . Happy New Year, Hultians! .

The Color Purple Gender Roles - Free Essay Example

Sample details Pages: 4 Words: 1216 Downloads: 1 Date added: 2019/04/26 Category Sociology Essay Level High school Tags: Gender Roles Essay Did you like this example? The Color Purple follows the traumatic life experience of Celie, the main character in the movie, a young African-American woman. She was raised in the rural parts in Georgia and grew up thinking that someone had to have power over her because of the position of her father. Her father was a man that thought that women had to do whatever ever to please him and satisfy all of his needs. Don’t waste time! Our writers will create an original "The Color Purple Gender Roles" essay for you Create order This left no exception to his daughter, Celie, who was repeatedly raped by her father, and ends up giving birth to two kids at a very young age because of it. Her father takes the kids away because he doesnt want anyone to know what was going on and because if someone knew his daughter had been pregnant, he wouldnt be able to marry her off. Celie has a sister named Nettie who the father seems to protect and care for more because when a man comes to marry her, the father urges him to take Celie instead. This situation was no better for Celie because if it wasnt the same it was worse than her being abused by her father. exploitation. Celie writes letter to God and explains to him all the details of her life because she feels like nobody else is listening. Her father always told her to tell nobody but God and that stuck with her through all of her tragedies and triumphs because she was able to get through it that way. But throughout the movie Celie meets women who all have very different personalities and ways that they deal with the men in their life. By building these relationships with other black women, Celie gets strength and is able to develop insight from all of their point of views. In the end she gets to develop a sense of her own right knowing who she is and what it means to be a woman. She is able to grow her own values and understand what her experiences have done for her and how they shaped who she was able to be. It allowed her to see that she was independent and didnt need a man to take care of her or provide for her. In the film, the gender roles are shown very clearly. The males in this film are shown as having the most power and being the leader of the household and controlling everything. They dont do work, are very dominant and show no affection of care. They have the most control over the women in the film because they show them as bowing down to the men as a sign of respect. The women in the film are seen as obedient and submissive and someone without a voice. We see this with Celie because she is given away as a piece of property to her husband Albert, who is referred to as Mr., without any consent or choice in the matter. She becomes a slave to her husband and has to stay in line with his views or else she would be severely beaten and punished. Celie has lost all of her freedom through this and we see this because when Mr. wants to have sex, even if Celie does not, she is forced to do so. Celie is talked down to and seen as small by all the men in her life. She is supposed to do everythin g from the cooking, cleaning, tending to children, working in the fields, and is still seen as less to a man. There are other characters in this movie that challenge their gender roles. The first one that we notice is between Harpo and Sofias relationship. We get to see a big difference in this relationship the what we see in Celie and Albert. Sophia is not the norm when it comes to marrying Harpo and he begins to clearly see this after they are married. She shows that women can be powerful and dominant in a relationship and that there should be a balance. Sophia is not one that can be bossed around and states how she will always make her own decisions. She will not be the wife that listens and does whatever Harpo has to say. She wanted to feel respected by her husband and she wants Harpo to talk and share ideas with her. Sophia and Harpo get into a fight and Sophia actually wins the fight. This is different because he is he man, and his wife is fighting him back and now he feels like less of a man and we can see that Sophia is very clear that she wont back down to bow down. In the end, Har po is the one that changes and is he is doing all of the things which are normally left for the woman to do and he is accepting of this. He came around and understood that it was okay to not have that dominant power but to be equals and that he doesnt need to conform to the general standards of their society. Because of the disruption of traditional gender roles in the film The Color Purple, we see a lot of growth in the women that are presented throughout the movie. We get an understanding on how they are being oppressed and how they can overcome it. It shows a lot of female solidarity because a lot of the women lean on each other in the movie for advice and companionship and through their experiences they are able to grow and unify as women. These women are looked as lesser than their male counters, but we see just how strong they are. They fight for their freedom and I think that is the best thing about the movie because they do it together with each others guidance and support. In the end, the movie came full circle with the women being strong and independent. The women were able to celebrate what it meant to be a female. It showed how their experiences developed and guided their emotional strength and how they were able to take control of their life. The movie challenged the traditional female and male roles and it showed how women can be the provider and men can let their female partner show masculine characteristics and it not be something that isnt accepted by society. This movie showed the parallels between the third wave of feminism. It was able to show how African American women were rooted in their culture, religion, and history. It showed how there was growth in the movement but that there is still working to be done so that women arent seen as objects that are weak, but very strong. I think The Color Purple showed many different parallels to gender roles that are traditional today and some that arent. It also suggested many ideas that gave the viewer insight on what it means to be a male and what it means to be a female. It gave clear views on what society views as what is acceptable and is normal, but it also showed what we might need to think twice about and what we should change. As a viewer, I enjoyed this film becau se it showed no matter what gender you are, you deserve equality.

Breast Cancer Among Women - 1457 Words

Breast cancer is a type of cancer that starts in the tissue of the breast and spread to the surrounding area of the breast. This cancer most normally begins from the inner lobules of the breast, which are called the ducts and is better known as the part of the breast that makes milk. After a woman develops cancer, she is tested to determine what type of cancer she has and which treatment is best for her. Some treatments for cancer are surgery, hormonal therapy, immunotherapy and radiation. In the present day, surgery is nevertheless the best choice when dealing with breast cancer. It increases the rate of survive for breast cancer by removing the cancer cell from the breast. In recent studies, the number of women getting breast cancer has†¦show more content†¦However, they are some down side of using Chemotherapy. Today it is used to treat cancer however, it was originally made to use for different purposes. During World War II, Mustard gas was first used in chemical warfare to kill skin cells but later was discover to be powerful suppressor of blood production. Scientists then decided to test it on cancer cells and see if it had the same effect. In the article Women’s Health: Cancer Women and Breast Cancer, it addresses the issue of using chemotherapy and how it can improve survival rate. Lippman wrote: Chemotherapy is indicated and will dramatically improve survival for young women with positive lymph nodes. Chemotherapy should also be considered for certain women who are lymph nodes negative and who are under 50. There are major benefits for these women. For women who are over 50, the anti-estrogen tamoxifen is clearly associated with an improvement in survival, and the consensus panel concluded that chemotherapy should be considered for women who are over 50 and who have lymph node involvement with breast cancer. (99) It also can be used with other drugs and radiotherapy to destroys cancer cells and prevents them from coming back. In the article Breast Cancer Risk as Disease by Jennifer Ruth Fosket: Biomedicalization as a cultural force shape the way chemoprevention has been able to emerge when and how it has. Other factors are also important. First, chemoprevention for breast cancer enters the scene at a time littleShow MoreRelatedBreast Cancer : A Common Type Of Cancer Among Women Essay1997 Words   |  8 PagesWhen people hear breast cancer, they usually think of women first. Unfortunately, breast cancer can affect men as well, although at a slight lower rate. However, it is the most common type of cancer among women. For women, the breast becomes an important organ during childbirth, primarily for breast-feeding. Of course, every organ is important as they play their own vital roles; however, the breast takes on a number of significant roles to keep the body properly functioning. 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The etiological factors of Cancer include both external factors (tobacco, infectious organisms, chemicals, and radiation) and inherent factors (inherited mutations, hormones, immune conditions, and mutations that occur from metabolism). The etiological factors may act together or in sequence to trigger the development of cancer. It may take several years for the manifestationRead MoreGender, Ethnicity, Race And Socio Economics Play923 Words   |  4 Pagesdetection of cancer, particularly breast cancer in women. Cancer is a disease caused by a mutation and rapid division of cells. Cancer is a general term describing many diseases; essentially there is a wide array of types of cancers. This vast differentiation makes it difficult to combat this disease and similarly the differences among individuals cause the course of this disease to vary greatly, cancer effects people differently. Breast cancer is one of the more well-known forms of cancer and is frequentlyRead MoreBreast Cancer : A Malignant Tumor1203 Words   |  5 PagesChapter I - Introduction Breast cancer is defined as a malignant tumor in the cells of the breast. A cancerous tumor develops when a group of malignant cells invade the tissue surrounding the breast and can spread to other parts of the body (Cancer.org, 2015). This type of cancer is most common in women. However, men can also fall victim to the disease. In 2015, about 230,000 new cases of breast cancer will be diagnosed in women and approximately 40,000 women will die from this disease (CancerRead MoreBreast Biology And Susceptibility Of Cancer1551 Words   |  7 PagesBreast biology and susceptibility to cancer Cells that divide are at the higher risk of acquiring mutations than cells that don’t divide. Cancer is more common in tissues, which cells divide frequently such as with breast, skin, color and uterine tissues. At puberty, in response to hormones (like estrogen that is secreted by the ovaries) the breast ducts grow rapidly into a tree-like structure composed of many ducts. The immature breast cells, are called â€Å"stem cells†, divide rapidly during pubertyRead MorePaper On Breast Cancer1365 Words   |  6 PagesIntroduction Cancer of the breast is the most common type of non-skin cancer affecting women. It also comes second after lung cancer in the number of deaths among the African-American population in 2017; the American Cancer Society estimated that there would be approximately 252,710 new cases of breast cancer which is considered invasive that will be diagnosed in the United States. More so, nearly 63,410 new cases of (CIS) carcinoma in situ will be detected, and approximately 40,610 women will depart

Cuban Missle Crisis Essay Research Paper Nikita free essay sample

Cuban Missle Crisis Essay, Research Paper Nikita Khrushchev and the Cuban Missile Crisis The Cuban Missile Crisis of 1962 was the closest the universe of all time came to all-out atomic war. When the Soviet Union placed violative atomic missiles in Cuba, President Kennedy interpreted the act as one of ill will that would non be tolerated. However, the state of affairs was blown manner out or proportion by the president, American media, and finally the citizens of the United States. The Soviet Premier, Nikita Khrushchev, was responding to the Bay of Pigs Invasion of Cuba, US Missile installings along the Turkey/Soviet boundary line, and the clear anti-Communist policy of the United States. Khrushchev was born in Kalinovka in southwesterly Russia. He was raised in a hapless household whose income depended entirely on the coal mining occupation of his male parent. In 1918 he joined the Bolsheviks and attended a Communist school the undermentioned twelvemonth. We will write a custom essay sample on Cuban Missle Crisis Essay Research Paper Nikita or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He moved to Moscow in 1929 and began working for the Communist authorities. He gained much congratulations and advanced rapidly. By 1939, he was a member of the Politburo. He became Secretary of the of the Central Committee in 1951. After Stalin died in 1953, the USSR went through two more Prime Ministers before Khrushchev came to power in 1958. As Premier, Khrushchev publically condemned the panic filled reign of Stalin. Stalin continually pushed for domination. Several Eastern European states united with the USSR under Stalin s reign and 1000000s of guiltless people were slain. Stalin besides restricted Soviet citizens personal autonomies to antecedently unheard of steps. Khrushchev was a wholly different swayer. He acridly criticized Stalin s offenses against humanity and began a rapid procedure known as de-Stalinization. This entailed destructing statues, images, or images of Stalin and renaming most things antecedently named for Stalin. Khrushchev besides restored many of the p ersonal autonomies that Stalin had taken off. He allow political captives free, restored much freedom of idea, and restored freedom of the imperativeness. He increased production in mills and placed a strong accent on the Soviet infinite plan. Although he had small commiseration for little, weak Europe and Asiatic states, he worked to avoid war with Western states. He even called for a peaceable coexistence with the United States. Khrushchev, despite being communist, was concerned for the public assistance of his state and did non desire war with the United States. Despite his desire to avoid struggle with the western universe, Khrushchev was faced with an aggressive United States authorities, and had to move consequently. The Bay of Pigs invasion was a premier illustration. This open military action took topographic point when the CIA funded a paramilitary force of Rebel Cubans to occupy Cuba and overthrow Castro. Kennedy refused to give the invasion strong American military force so it finally failed, therefore going a great embarrassment to the United States. Not merely was it an unbelievable failure and embarrassment, but it was besides a US sponsored military offense against Cuba, a communist state and Soviet ally. It was a challenge to the authoritiess of both the Soviet Union and Cuba. In add-on to the onslaught on Cuba, Khrushchev was besides faced with US missile installings in Turkey and Italy that posed a serious menace to the Soviet Union. The installings in Turkey were less than 150 stat mis from the Soviet boundary line. The installings here were MRBMs, Medium-Range Ballistic Missiles, and were about indistinguishable to the missiles Khrushchev had installed in Cuba. He was simply seeking to forestall the US from deriving the upper manus in a power battle, which could hold meant serious disaste r for the Soviets. Khrushchev, just like Kennedy and the rest of the United States, didn t want the enemy to gain a nuclear advantage. He was trying to protect his country and prevent nuclear disaster. The hysteria created in the United States as a result of the Soviet installations was immense. The US media was calling Khrushchev s actions aggressive and people began to panic. Kennedy and his advisors were debating whether or not to invade Cuba to destroy the missiles (which would have meant war), or to negotiate with Khrushchev. The situation was turned into a crisis. Khrushchev sent his first of two letters to Kennedy on October 24, 1962 in which he explained his reasons for installing the missiles. He said that the action was not aggressive, and that they would remove them immediately if the US missiles in Turkey were dismantled and Kennedy publicly promised not to invade Cuba. The fact that Khrushchev wanted the Turkey missiles dismantled was hidden from the American public fo r several years, making Khrushchev look much more militant than he truly was. Kennedy still debated with his brother, Robert, and Vice President Johnson for a few days. They decided not to heed to the Soviet demands and waited instead. In the meantime a U-2 plane was shot down over Cuba as it was surveying the missiles, suggesting that Khrushchev might be aggressive. However, planes were continually flying over Cuba, posing a threat to the Cubans and Soviets. Kennedy decided not to retaliate but voiced that if another plane was shot down, we would invade Cuba. Khrushchev wrote another letter on October 26 reiterating that they would quickly dismantle the Cuban Missiles if the US would publicly promise not to invade Cuba and if they would dismantle their missiles in Turkey. Again, Kennedy delayed and did not respond to Khrushchev. Kennedy merely said that the US blockade would be lifted if the missiles were taken out. On October 28, Khrushchev agreed and ordered the missiles to be re moved. The Cuban Missile Crisis was over. What happened here is easily understood in retrospect. The US had outlined a clear Anti-Communism policy through the Korean War, Bay of Pigs invasion, and missile installations in Europe. Khrushchev didn t want to jeopardize the safety of his country so decided to install missiles in Cuba to protect the Cubans and the USSR The US media along with the government, did not inform the public of the installations in Turkey or Khrushchev s offer to remove the missiles if the US missiles were also removed. This created intense public opposition to the Soviet leader as he was made out to be much more militant than he actually was. He was simply fighting fire with fire, but the government and media prevented the public from having the truth. It looks almost like a blatant attempt to manipulate the American public by over-dramatizing a situation for which US government was predominately responsible. Kennedy threatened invasion and he would have had su pport of the entire nation if he had proceeded with this plan. Khrushchev obviously didn t want war as he eventually agreed to remove the missiles and allow the US to have a nuclear advantage. Why would Khrushchev agree to remove the missiles without any US promise to remove their missiles or not to invade Cuba? The answer is obvious. Khrushchev did not want war with the United States. He was a vast improvement over Stalin as a Premier and had restored much freedom to his country. He wasn t a mad killer like Stalin and simply wanted to protect the citizens of his country, unlike Stalin had. The US government, however, wanted the media and public to think otherwise. They succeeded.